Ehrenstråhle & Wågnert had the opportunity to design the branding for Femme Natural Boost, an energy drink made from 100% natural ingredients – lightly carbonated and flavored with grapefruit. The challenge for this project was to develop a package that attracts the audience without, for that matter, alluding to the old image of what is feminine. The results were a really refreshing kick!
“Femininity and independence were the key words in the creation of Femme’s brand, which included a complete graphic profile and packaging design. In terms of branding we wanted to express attitude and self-confidence with the female at the heart of it, which sets Femme apart from other competitors in the energy drink market. By working with a saturated yet distinctive color along with hand-drawn typeface, the can got an expression that was feminine without being perceived as cliché-like.
By working with a saturated yet distinctive color, the packaging got an expression that was feminine without being perceived as cliché-like. The color along with the hand-drawn typeface gave the product the audacity, without feeling opinionated, for giving it it’s independence. This regardless of whether it is on a writing desk, in your bag or decorating the shelf in the – usually so male dominated – refrigerated display in the store. We’ve made more things for Femme Natural Boost, like their Packaging design and their web design.”
Designed by Ehrenstråhle & Wågnert, Stockholm, Sweden