The project was assigned at university. It is inspired by rural traditions, as once the rice was stored in large sacks of raw jute. The new packaging incorporates the old style held also by Falasco, and is combined with a clear sign of modernity, reassuring consumers about the quality of the product. The label is essential and the use of color and infographics helps the customer to distinguish the different types of rice.

Designed by: Giorgio Mastropasqua, Italy.