Agency: lyon & lyon
The name Fabricá is derived from the Latin for ‘texture’ and refers to the variety of hair textures that the products help to restore.
This theme of ‘texture’ embodies the brand and its identity. Unique thick and thin ridges on the packaging reflect the hair type that the product is best suited to, and these lines are echoed as assets throughout the brand application.
We selected natural, earthy tones for the packaging – including an olive green for conditioner and a sand colour for shampoo. The bottles have a high quality matt finish as a contrast to the more glossy plastic bottles that are usually found on our shelves. Each bottle is individually wrapped in a textured, recycled cardboard sleeve. Using a sleeve as opposed to a full box means it cuts down on material and lets the beautiful design of the bottle show through, whilst protecting the bottles in transit and on the shelf. The cardboard is debossed with ridges to match the bottle inside.
The Fabricá range includes shampoos, conditioners and hair and scalp treatments. All of the products are vegan, sulphate free and paraben free and are particularly suited to customers with damaged hair, whatever their hair type.