Designed by: Sinyi Pan, Malaysia.
‘Wonderfully Made’ is a small soap business run by my mother with the purpose to diminish the usage of harmful commercial soap with natural handmade soap. The concept behind the packaging was inspired by an eraser. In a light of the fact that the function of an eraser is similar to a soap, for they both have the ability to clean dirt. Hence, the soap’s packaging was designed like an eraser, with the tagline —Erase Off Your Dirt. The packaging was designed to look bold, trendy and hipster in order to attract the targeted audience— teenagers, young adults and adults. Due to the fact that younger generation has the ability to encourage and influence people to start using natural soap. Pastel colours were used as the main colours in the primary soap packaging in order to balance out the boldness of the tagline and design.