Concept and packaging for a new line of ice creams based on old Danish dessert classics.
Premier Ice cream is an old ice cream dairy in Denmark. They make ice cream with real cream like in the good old days.
Premier Ice cream has been loosing costumers over the last decades and therefor they need a clearer profile on the market and remind people about the high quality of their products.
People value old school ways, design and the more basic way of life they led back in the good ol’ days!
So, we made an icecream with flavours like old classic Danish desserts.
Take a bite, and you’ll feel a rush of childhood, hot summer days, grandma’s loving smile and the simple life.
An ice cream that tastes like all the things, that you didn’t realise you were missing.
(This is a fictional school project.)
Designed by: Lene Arensdorff, Mie Williams, Josefine P, Denmark.