This project is to design a nut packaging for Pistachios, which is a healthy and natural snack. The consumer of this prodcut tends to be educated and health-conscious.
My concept of this packaging is based on the function of pistachios which is Good for Eyes. So my selling point here is Eyesight. In China, we rotate the character E and smaller it to have an eye test. So I make my slogan look like an eye chart to create a kind of eye test feeling. Based on it, I create a pistachio brand called ENUT.
Designed by: Qi Yiwei, China.