:: Persona creation
These were concepting ideas for Door County Distillery’s new Vodka, Luminous, during my time at B+L. The persona who would buy this is a woman in her late 30’s, is independent and likes to live in the edge. She’s an early adopter and likes to try new products before most of her friends. She makes over $50K and loves to spend it on high quality products.
The clients wanted something innovative and mysterious that would capture the targeted audience’s attention on the shelf. Unfortunately, none of these design versions were selected by the client.
Designed by: Katherine K. Lau, USA.