Packaging concept for a fruit ice lolly. The packaging was inspired by the Ice Age. It tells the juicy, catchy and funny story with a tiny bit of an education about ice-frozen dinosaurs.
Dino Ice is perfect for kids because of a nice addition. The stick with a small dinosaur toy hidden inside the fruit ice lolly, you can barely see him through the ice. The thinner the ice the closer you are to discovery of unexplored world of mighty prehistoric creatures.
After the fruit ice lolly has been eaten, kids can play with the new toy.