Designed by: Here Design, United Kingdom.

Deliciously Ella has unveiled a colourful brand refresh for its range of plant-based foods, with creative design and strategy by Here Design.

Focussing on the celebration of plants, the new brand identity and packaging shows colourful eating and the diversity, freedom and creativity of the plant world.

Personal, positive, purposeful

Refreshed packaging for the vegan-friendly ranges incorporates bright hues reflecting the depth of flavour of the foods within, inspiring consumers to try new taste profiles and experiment with the simple and accessible range. Brought to life with bold and beautiful watercolour and line drawn illustrations of the ingredients, the packs are both joyful and delicious.

Delicious ideas for everyday needs

Tess Wicksteed, Strategy Partner, Here Design says: “We wanted to work with the Deliciously Ella team to help spread the word and amplify their message that plant-based eating is about diversity, abundance and creativity – there’s not a whiff of restriction about it! You can eat anything under the sun!”

Kate Marlow, Creative Partner, Here Design says: “Our design intention was to create packaging that was so joyous and colourful that it completely dispelled the assumption that plant-based eating was in some way less delicious or full of variety.

“The ingredients themselves inspired the illustrations and rich colour palette and the visual style can be translated across many mediums successfully, from books, to kitchenware through to digital animation.”