Objective
To create a new package design for the DavidsTea brand and to establish an iconic design that stands out more and is easily recognizable in the market. To give a new look to an existing brand, so it looks more aesthetically pleasing to the audience.
Approach
I designed a new packaging with a different theme focusing on a winter collection. I added cosiness and warmth to the design by hand-drawing each illustration with pen and ink. The whole look and feel of this package design reminds us of a feeling of sitting around a table during the winter season. This collection includes three brochures which explains each flavour.
Designed by: Saerona Shin, USA.