Task: To create packaging design that would be interesting to different customer groups. The design should be so comprehensive that customer won’t have any necessity to spend money on additional communication with clients.
Idea: combination of traditional perception of flour with our creative vision of it.
Process: we’ve assembled focus groups to test created packages. The presented concept was chosen by each interviewed group. Such type of packaging design we call unified, because it attracts different types of audience.
Results: After launching the product with new packaging design, sales have grown app. by 30-40%.
But more significant to our client was the fact that with the help of new design the product became more interesting for retail chains. The number of retail chains where the flour is sold has grown by three.
Designed by: Public Group, Belarus.