D&AD DESGIN BRIDGE BRIEF QUESTION:
Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
Nailos is an unisex nail polish product aimed at tackling the stereotype of femininity associated with nail polish. Nailos wants to tell the society that there is nothing wrong with men wearing nail polish, and encourages men who likes nail polish to be confident with themselves wearing it. Belonging to fashion, nail polish shouldn’t really be made into a stereotype. To further address this stereotype, Nailos uses a spray-on nail polish as opposed to the conventional liquid bottle that rings of feminine characteristics. Ultimately, Nailos wants to urge that nail polish should be a unisex product.
Nailos is trying to avoid using the traditional nail polish because we think that the hand gesture when we are using the liquid bottle nail polish will remind people of feminity. Therefore, we don’t use any liquid bottled design for this brand.
Designed by: Hooi Peng HP, Malaysia.