In 2013, the Flagrants Désirs line of chocolates saw its distribution network expand across North America, a propitious moment for the brand to refresh its packaging. The creative drew its inspiration from the emotions evoked by the product itself: desire and guilty pleasure. The copy struck a sensual tone and a seal communicated the gourmet product’s elegance and irresistible seductiveness. Flagrants Désirs comes in 13 flavours, including 3 organic varieties.
Designed by: Caroline Reumont, Canada.