3 day Packaging Project 
(Shillington Student Project) 
The brief is aimed at creating a brand and packaging for a luxury Marshmallow company, Althaea. Althaea is based on the story that the marshmallow extract called ‘althaea’, which has medicinal purposes and was originally used in the recipe before sugar. 

The demographic is 25+ health conscious female.

The packaging uses an appealing mix of a black tint and a deep pink to subtly add a hint of colour. The pattern consists of a cross which highlights the medicinal aspect and the shape of the marshmallows to make it more approachable to the consumer. 
Designed by: Hayley Davies, United Kingdom.

Althaea (Student Project)

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