Designed by: Scott McFadden, USA.
Creative Director: Chris Sendra

CASTILLO RUM – B SIDE
Packaging
In this post, you’ll see some of the other concepts that didn’t end up making the cut for the Castillo Rum project, but provided a excellent opportunity for me to challenge myself and experiment with 3D design.

Here, the design needle is turned up to 11 on the rebranding dial to show the client where the project could potentially go. Compared to the original design, there are several added elements that create a more unique look.

The 3D render itself was quite a challenge like the oversized bottle, the rope around the bottleneck, the rough paper texture on the label, the type on the bottle itself and of course the embossed cap. I kept with the same flavors as the original concept, but added in a new design and style to each one. It’s been a fun design exploration!