With the concept of rich contents and simple appearance, the design demonstrates the pure, modern product characteristics through its minimalist packaging – one single sheet and the packaging’s visual sense, while the pattern on the reverse side adopts the traditional woodblock printing. It expresses the traditional refinery process of the canola oil, and forms these into a picture, with a distinctive topic. Meanwhile, the environmental-friendly handmade paper for the external packaging gives a sense of touch to the product, echoing the concept of returning its original nature. Overall extraction method is extremely simple, thus maximizing the modern minimal character of the brand.
Designed by: Sun Li, China.
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