Student brief. The purpose of this brief was to create a brand and then a product for a particular demographic. The brand image I wanted to create was a professional company with a scientific feel. I used the caffeine molecule as a graphic element and a simple monochromatic colour scheme throughout the design. The demographic for this product was pregnant women and others who enjoy caffeinated products but need to moderate their intake. The packaging has additional information to allow consumers to make an educated decision when purchasing.

Designed by: Anita Benovic, Australia.