Bread’n’Roll
Packaging design
Client: UAB Biržų duona
Date: 2015-2016
Various flavours crispy mini grissini bread sticks for middle-income audience’s everyday use. Product is youth-oriented, but intended for the masses.
The aim of design was to create an exceptional, attractive and witty packaging, that would be eye-catching and understood by majority at the same time.
Each package represents different, comical and unexpected situation. A distorted scaling emphasizes an enlarged bread stick or its ingridient which contrasts with substantially reduced small humans – the situation actors. Illustrations style is naiveand resembles doodles. Each package has a different colour that represents the best its flavour and main ingredients. This creates a warm and cosy impression, at the same time maintaining a feeling of dynamism, freedom and youthfulness.
Designed by: PRIM PRIM, miglė vasiliauskaitė, Lithuania.
 
Bread'n'Roll
breadnroll2
Basic RGB
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breadnroll5
Basic RGB
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Bread'n'Roll

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