BORDER HOMME offers skincare products of the finest quality for the modern man. The naming and whole visual identity were created around the courage and perseverance of its founders which, unfazed by the matriarchal nature of the beauty industry, developed a complete line of skincare products to accompany men through their day-to-day endeavors and reopened the discussion around masculinity.
Visually, the brand explores the theme of manliness through the use of bold colors and shapes while creating tension through the use of hardware tools as icons of traditional masculinity.
