Children youghurt BIGURT. Children want to be like those who are icons for them, who are bright, clever, strong. Spending their time watching music TV channels they at once have a clue who are their favorites and who are the coolest.
The origins of these images are for sure in modern Western culture where the leadership and inividual freedom are cultivated. The Americanlike image of cool guy with his big baseball cap, no size T-shirt and wide loose trousers is rooted in it. This guy is more likely a basketball player or a RAP star.
The name of the youghurt Bigurt has direct link with “Be good” that serves as a bridge – if you drink this youghurt you will be cool.
Designed by: Vlad Mikhailov, Russia.