Starpacks Packaging Design Awards 2014
The Future of Bacon Packaging Sponsored by Danepak
The challenge was to design a chilled premium bacon packaging format to revolutionise the way that bacon is sold on shelf. Emphasis was on giving a point of difference within the category, proving Danepak with stand out on shelf, packaging innovations that challenge current conventions and enable bacon to be kept fresh for longer.
The packaging is plastic lined so it can be vaccuum packed for extra freshness. Once the pack is open it can be resealed with a plastic air tight zip and folded over to keep as much oxygen out as possible. The bacon is on a waxed recycled card tray so it can easily be pulled out to get the bacon out of the package.
Designed by: Rachel Brown, United Kingdom.