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Designed by: The Circle – Branding Partners, Vietnam.
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‘Besilki’ is the rebel player in the depilatory segment, dominated by major players thus far. This new challenger brand to the Thai and Vietnamese market is focusing on young audience that discovers depilatory products during their puberty. The formula uses natural avocado extracts and the designs incorporate a friendly, trendy approach to give both functional as well as emotional benefits to attract the audience.
The designs were inspired by the highly popular image styling apps available on mobile platforms frequently being used by the audience. Bright fresh colours pop out on the shelf against the traditional players and bring across a fun approach to this new product.