Packaging for Belle Époque,a French Patisserie on Upper Street in London. The design interprets the visual language of the Art Nouveau movement, especially the illustrations by Aubrey Beardsley, in a modern way. It’s curvy lines are a foretaste of the creaminess inside the packaging. In order to put a emphasis on the colourful creations of the Pâtissier Eric Rousseau, the overall design is in black and white (besides the golden logotype).

Designed by: Paul Schoemaker, Germany.
In collaboration with Mind Design
Product photography by Metz + Racine
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Belle Époque

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