Balm.aid is a lip balm that not only helps you but helps others as well. It protects your lips using 100% natural and organic ingredients that keep you healthy but also helps others because when you buy this product a part of that money goes to helping nutrition of kids in Mexico.
The name was created combining the two words that describe the product in a way that’s simple and to the point; “balm” + “aid”. The packaging was then designed with its base on a cross pattern created to enhance the “aid” characterístic of the product. Finally, the color palette was chosen to reflect the natural side of the product but keeping the colors bright and fresh that complemented the positive brand that was required for this product.
Designed by: Tere Hinojosa, Mexico.