Cooperation of Ostecx Creative and AleBrowar has started in spring of 2012. Agency was participating in birth of the new brand, creating a branding and marketing communication strategy along with the owners of new contract brewery. First three beers: Rowing Jack (India Pale Ale), Black Hope (Black India Pale Ale) and Lady Blanche (Witbier) were released may 15th of 2012. AleBrowar packaging, besides building a world of brand based on the original characters, stands out with some unconventional sollutions like fluorescent elements on the label of Naked Mummy (Pumpkin Ale) or gift box for Saint No More (Christmas Ale) beer.
Designed by: Ostecx Créative, Poland.