The brand is about a group of urban heroes that fight against urban pollution with specifics powers. The heroes family is smart, young, connected and powerfull. The project consists in the design of the brand identity and the design of the ecommerce platform. The brand has a strong ethic foundation ad a 2.0 mentality. Everything about this brand is opensource in respect of the Creative Common licenses.
Designed by: Roberta Gheda, Mexico.
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