HITCASE™ Branding & Package Design
Straydog was tasked with the challenge of creating a brand and packaging design solution for HITCASE™, a ruggedized, waterproof, mountable iPhone case designed to turn an iPhone into an action camera.
In the 5 months since product launch, HITCASE closed deals with Major US and European retailers such as Brookstone, Best Buy, Fry’s Electronics, REI, EMS, Zumiez, Gravis and more with key distribution lined up in many major markets.
You’ll also see Hitcase in many of the premier Ski Resorts in the world in the early part of 2014. This is unprecedented for a brand that is less than one year old as retailers see the opportunity for their customers to use their mobile devices in new and exciting ways.

Designed by: Rachelle Hynes, Straydog, Vancouver, British Columbia, Canada.