Agency: Heels Make Deals
Creative direction: Sabina Samuel, Kateřina Horká
Graphic design: Linda Exnar, Tereza Kopečná
Glamora, a female founded nail cosmetics brand, expands their already wide product portfolio by professional nail stamping accessories. The new sub-brand Glamora Stampi offers everything you need for the new nail polish art trend. Long-term cooperation of Glamora and HEELS MAKE DEALS studio presents, as usual, complex and detail oriented project.
INSPIRED BY NAIL STAMPING TECHNIQUE
Stamping is a nail art technique where nail polish is applied to the folds of an engraved design plate and then transferred onto the surface of your nail using a stamper. Thanks to that, you can create unique nail art with the help of stamping plates, nail polishes and special silicone stamp.
Inspired by the new fun trend, we have designed a fresh, playful, creative visual identity. When creating the design, we needed to keep the new sub-brand in line with our recent rebrand of Glamora. Our aim was to balance the elegance of Glamora and playfulness of Stampi. As stamping is a very creative technique, the branding istelf sparks creativity and allows endless usage possibilities.
We have created a variety of stamping steel plates with milled motifs onto which the stamping polish is applied. A special scraper is to be used to wipe off the remaining polish off the plate. Thanks to the silicone stamp you can move the motif to the surface of the nail. As of today Stampi offers 30 collections of stamping plates, our studio has designed unique design paper cover for each one of them.