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Designed by: PUPILA .CO, Costa Rica.
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Anyone who’s been wasted and survived to tell the story can testify that it is far from a pleasant experience. We know for a fact that the only true feeling is that you feel like sh*t.

Chill The F* Out is a new drink made with all-natural ingredients that hydrates both the body and the mind. It helps to fight the good fight against the infamous hangover symptoms, granting the poor drunk bastards a second opportunity to rise and start the party again and again, and again… The ultimate elixir for party people, for those who drink and find themselves taking the wrong choices, and for those who aren’t scared of throwing up all night but unable to maintain a simple promise: “Never again!”.

We wanted Chill The F* Out to speak directly to those elite warriors using a simple, mocking, and straight-forward style with no filters. Thus making it necessarily to immerse ourselves in an exhaustive research while getting sh*t-faced in order to be able to experience, for the “first time”, that horrible hangover sensation. The result is a clear portrait of those experiences, created using an ugly and careless drawing style, with a changing logo that uses different treatments and textures to hide the F-bomb.