Level Naturals was founded with the philosophy that taking good care of our bodies also means nurturing and protecting Mama Earth. Their bath and body products are good for you and good for the planet. The line is handmade using the finest natural ingredients.
We created a brand refresh; updating their logo, tagline, packaging, to their digital platform presence. Our challenge was to help differentiate the brand from the oversaturated natural marketplace but not alienate their current clientele. We were inspired by the beautiful complex scents and developed a color story that helped the consumer shop the category of products. This created a spectrum schematic that gave a pop of color to shelf space.
Designed by: Christine Pak, USA.