“Miller Highlife wanted a six-pack that would stand out on the shelf. So DDB Mudra Group come up with a six-pack, but one with a major difference. Each pack has perforated coasters in its sides, making it a snap to pull one off when needed. Perfect for a party at home, without worrying about rings on the furniture. Each coaster has a design that reflects the tone of the brand- young, fun and living in the moment. We think the coasters are pretty useful in breaking the ice too, if the situation arises. One of them even has a game of ‘Spin the bottle’ on it. The bottle, attached by a rivet, is free spinning.”
Designed by DDB Mudra Group, Bangalore.
Executive Creative Director: Vipul Thakkar
Creative Director: Saurabh Doke
Art Director/Designer: Vimalkirti Deshmukh
Copywriter: Simran Rastogi, Ashwini Seshappa