La Muu is Estonia’s first eco-friendly ice cream. KOOR‘s creative idea was to differentiate from everything else on the shelves through design and color.

“It was important to sell the product strictly through packaging aesthetic alone since advertising was not an option for the brand at initial rollout. Advantage of using the chalkboard look on a frozen dessert – the container will naturally frost over when removed from the freezer, enhancing the black chalkboard surface with a dull, chalky/dusty finish.”

The packaging, features a chalkboard-like finish with witty hand-written copy. The “chalkboard look” is growing in popularity for packaging design because it has a farmstand-like feel that gives products a handcrafted, small-batch aesthetic.
Designed by: KOOR, Estonia.