Crafted in the Caribbean Island of Trinidad and aged for two years in white oak barrels, 7 Sirens Rum wanted to highlight its exotic origins. Instead of the aged styling or direct pirate approach, they wanted a sleek and sexy product that could be sold in clubs, much like vodka.
The custom designed bottle has vinyl on the front and a double sided sticker on the back, creating a sense of dimension with the figure/ground.
Art Director: David Sudarma, Art Director
Designer/Art Director: Hans Bennewitz, Designer/Art Director
Client: 7Sirens
Henry Truong, VP of Marketing/Branding
William Oben, President/CEO