For this package design project, I turned to my experience gathering products for taste-testing while interning at Bon Appetit magazine. One of the catagories to be tested was ginger beer. I noticed that the Gosling’s Ginger Beer packaging lacked the character and appeal of its competitors. With this redesign,I strove to update and elevate the brand aesthetic along with the package itself while focusing on the narrative behind Gosling’s.
Designed by: Katherine Stover, USA.