3M – VOLUME DOWN PACKAGING
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s SolarTM Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
CREDITS
Client: 3M Deutschland GmbH
Agency: Scholz & Friends
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Concept: Nils Tscharnke, Sebastian Frese
Art Direction: Sebastian Frese, Ralf Schroeder
Copywriter: Nils Tscharnke
Design: Sebastian Frese, Ralf Schroeder, Nils Tscharnke
Photographer: Markus Mueller
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow
AWARDS
2012 | ADC | Auszeichnung
2012 | ADC Europe | Nomination
2012 | D&AD | In Book
2012 | Cannes Lions | 2x Shortlist
2012 | Eurobest | Bronze
2012 | WPP Cream Award | Winner