Agency: Asprey Creative
Our brief was to reinvent the Connoisseur brand to communicate its impressive taste credentials in a more compelling, modern way. We completely revolutionised the brand and created confident, minimalist branding and packaging for Connoisseur which set a new standard for premium food packaging in Australia.
The clever execution of the ‘C’ shaped product cameo has become an iconic and distinctive brand asset, dramatically improving taste appeal and shelf standout.
Sales were up by 35% within the first 12 months of relaunch, and the brand hasn’t looked back.