Design by: The Masters Of Brands
Kingsland Drinks are no strangers to the Masters of Brands. They turned to us once again, this time to help redevelop their existing zinfandel rosé brand, 3 Pebble Bay.
Originating from Lodi Wine County in California, the area is noted for delivering fruit-driven wines; well-structured reds and lively refreshing whites.
In repositioning the wine, Kingsland’s brief to us was simple: make it stand-out and increase sales. So the team got started on a design that would be as effective as it was eye-catching. Because this was to be made available on-trade, we decided to push it as far as possible, so the design would really stand out from the competition, and to customers when approaching the bar from a distance.
Inspired by its Californian origins, we began transforming the original to make it more colourful and vibrant. A striking pattern was formed, using soft pinks, shades of blues and dark rose colours to pay homage to the state lifestyle. Subtle threads of gold run through the cracks and encase the crest to pay tribute to the Golden State of California.
This refresh proved a huge hit, resulting in a major uplift in sales in Greene King venues nationwide.