I had the chance to work with the lovely Shannon Wolf of 212 Tea — a company based in Lake Oswego, Oregon. The company was in need of a clean, simple & youthful look to go with their mission: Bring tea to everyone. Each tea type was given a hand drawn pattern & assigned a unique color. These are displayed on a hang tag used to highlight the name of each tea. The packaging solution of labels applied to airtight tea bags allows Shannon the ease of packaging in accordance with demand. The logo represents the inherently beautiful simplicity of any great cup of tea, while highlighting the necessary ingredients: water & tea leaves.

Designed by: Julie Rose, USA.