‘Yours’ is a gender neutral beauty brand for consumers who don’t like to be put into boxes. The brand also focuses on the importance of friendliness to the environment. The reason for being named ‘Yours’ is the idea of the consumer being the one to choose their ‘beauty standards’. The message being ‘This product is yours’, ‘Your look is yours to decide’.

The packaging is made from recycled plastic and is fully reusable. The process is you buy either a pre-filled bottle which can be returned in-store for refills, or buy an empty one which is filled in store. Yours does not advertise on paper products – so no printed posters, leaflets, magazine adverts or otherwise. Any advertising is done in an environmentally conscious manner.

Designed by: Lauren Mines, United Kingdom.

 

 

Yours

Yours2

Yours3

Yours4

Yours5

Yours6

 

 

 

Yours – Beauty Branding

Featured on Package Inspiration

You may also like
Food & Gourmet
Migrolino
Snacks & Desserts
Deliciously Ella
Food & Gourmet
CONCEPT PACKAGING DESIGN FOR SAFFRON
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates