Inspired by Día de Muertos, we created the brand Xantolo, for a crafted beer served at the restaurant and brewery Beer Factory. Being a beer available only in a particular season (a pumpkin ale served only during November), we decided to do something special, taking into consideration the brand change that Beer Factory was undergoing itself. Xantolo was a success as beer and brand. We created a fresh image that the brand so needed, making it interesting among consumers, so it became wanted and iconic. We developed naming, packaging and branding for this project.

Designed by: The New Agency, Mexico.