This project is a redesign of an existing product that is usually overlooked, so that the consumer is immediately drawn in. My product of choice is a variety pack of binder clips, paper clips, and thumbtacks. The purpose of these products are to help organize daily tasks, so the concept is to combine humor with typography to convey a message
of inspiration. A calendar with a corresponding message of inspiration will be included with packaging.
Designed by: Aaron Cervantes, USA.