Ben Willett, Oktoberfest: “The inspiration for this label comes from the constructivist and Bauhaus design movements of Germany, with a heavy layer of Zach Morris on top of that.”

Tyler Segal (Factory North), Ray’s Amber Lager: “I was inspired by the classic look of sign painters’ hand-done lettering. I wanted to feature the Brothers’ dad Ray on the label since the beer was brewed for him. I illustrated him using an old photograph I was given. A simplistic, two-color design using white and amber evokes feelings of nostalgia.

Designed by:  Ben Willett & Factory North, USA.