PROJECT DETAILS
This collaborative project lasted for fifteen weeks. I, Kelsey Rubbelke, was the group coordinator and leader throughout this project. For this project, we decided to focus on two ideas: being green and “Essentials for Life” (which became our tagline). We created one endorsed store label, Elements, which encompassed grocery, personal care, and tool items. In addition to the store label, we also developed three private labels: Vitality (pharmaceuticals), Moxie (productivity), and Pregame (tailgating).
Designed by: Kelsey Rubbelke,  Eri S. Nakamura, Mike guiterrez, USA.