The assignment for PIDA 2015 combines the takeaway concept and the portable food/snack lifestyle and to create a packaging for a stylish and smart meal on the go.
We created WAKE UP! – a modern coffee shop in the underground subway that provides a generous, nutritious and flavourful breakfast that starts your day off in the best way possible. The concept is to implement an attitude change: to make the commuters realize how important it is to start your day with a healthy breakfast that you can eat on the go. You can hold the package with one hand as you lift up your cof- fee with the other; which makes it possible to always have one hand free if you want to hold on to the pole while standing up in the crowded underground car- riage or just check your cellphone.
Designed by: Liza Pedersen, Malin Algothsson, Sweden.