The client is a couple selling since 2010 Foreign High Class frozen Steak.

They asked me to design them there new packaging. Due to some research of other products sold on taobao,
I found out that most costuemr are mothers buying steak for there children or themself. Steak is something very special in China and counted good for the youth. So after brainstorming with the client, we decided to design the packaging mainly concentrated for children and young people, however with a second purpose in every packaging. That motivated me to propose a different and new solution to teh steak market in China.

While working on the project we decided to soflty redesign there logo, so that it can fit more well to there new packaging.

Key words: Fresh, family, young, safety, mothers choice.

Growth Steak – for Children and young people.
Sirloin Steak – for Children and women.
Short Loin S. – for Children and the whole family.
Pepper Steak. – for children and the ones in need for a delicious Sauce (already inside the Steak)

“W” – Three & Aeon was a small task, but the persistence and determination turned it into a “great” project.

Designed by: Tom Jueris, China.


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W – Steak

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