Agency: Noreste


After 15 successful years in the market, Victorinox brand best known for their popular Swiss army knives, decided to relaunch their whole fragrance collection. After passing the first contest phase, we were finally selected to develop and inaugurate this new era with them thanks to our narrative approach and storytelling. With our proposal we intended to capture their brand essence, portray their Swiss roots, and reinforce their fresh, modern and adventurous identity.

An important transformation has been carried out redesigning this legendary brand where we wished to incorporate “Swissness” to all of its elements. We began by matching dimensions for both feminine and masculine packaging to unify the fragrance collection, thus creating a feeling of a broader product range. Beyond their popular branding, Victorinox has an emotional connection with its consumers through the stories linked to their famous knives; therefore we decided to use their powerful identity by placing the logo over their red background on all of the top covers and their signature aluminum texture on the inferior sections.

Storytelling has gained prominence throughout the range, being present both in the rear parts and inside the packaging. The original bottle was inspired by the oxygen tanks used in alpinism, so we decided to guide the customer on an olfactive adventure on the swiss mountains through a series of topographic elements where we compare the base notes to a base camp, and the top notes to a summit; as well as using the brands color and history inside of the pack for a subtle surprise when opened.

As for the bottle and the cap, the lines have been cleaned to achieve a more elegant and modern look, and we have also integrated the iconic elements of the texture and logo used in the packaging.


Victorinox Fragrances Redesign

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