Tutti Frutti is a Colombian brand of fruit drinks with over 60 years of history. The goal of this project was to redesign their brand and create a new line of drinks made out of mixed fruits, targeted for young adults. The starting point was acknowledging the fact that the current brand looks too childish, artificial and outdated, so it was given a more natural and contemporary look, also taking away unnecessary elements. As for the labels, they needed to look natural in a cool and refreshing way, so natural-looking patterns were developed to be playful “windows” in the full-body sleeve that let you see the product inside.
Designed by: Juan Jose Montes, Colombia.