TREGUS is Mexican brand of gourmet chamoy (Mexican sauce). The concept of the brand comes from the chamoy itself, from its taste and experience. The name is a combination of the words “tres” (three) and “gustos” (flavors) since the chamoy is a sweet, salty and spicy sauce; feature that is also reflected in the wordmark with the division of the letter E into 3 horizontal bars. The texture of packaging is a reinterpretation of the chamoy lines created when putting on different dishes, making the experience of the chamoy into something graphic.
Designed by: Fernando Loza, Mexico.