A school project created by 5 students during the Strategic Design course (third semester of my Bachelor in Visual Communication). The task was to develope a new visual identity or redesign an existing product from the grocery store.
We chose Tikka Masala cooking sauce from Meridian. It is free from gluten, wheat and dairy which makes it stand out from its competitors.
The main issue we wanted to solve was:
“How to visualize the good qualities of the product and make it appealing to a larger target group and not just those with allergies?”
Designed by: Eva-Christine Dufey, Norway.