The famous Stock Market Soup Shop on Granville Island was acquired by new owners with a vision to not only carry on the tradition of delicious soup but to expand its’ customer based and reach. Arithmetic Creative was brought on board to re-brand and reposition the Public Market staple. While the soup recipes stayed true to their fame, the brand was in need of an updated brand palette – one that embraced its heritage and exuded market culture.
With a focus on celebrating the Granville Island heritage brand, arithmetic put extra care and attention to detail to develop an iconic mark, packaging program and signage system that would resonate with the customers that have grown to cherish the iconic soup shop over the years. The new hand drawn image mark took the shape of a large utilitarian soup pot and a palette of black and white was introduced to the overarching brand structure, introducing a playful but rich colour palette within the product packaging.
With over 100’s of products for sale, arithmetic devised a brand blocking strategy that categorizes each of the many products from soup and stocks to chutneys and preserves. Utilizing colour and graphic marks, each of the products easily merchandises on it’s own or within it’s collection.
arithmetic’s re-design of the logo, labels and signage repositions the soup shop in revitalized heritage style, while elevating its perception and appealing to a broader demographic. Most importantly the path to larger scale distribution has been paved.
Designed by: arithmetic creative, Canada,  Vancouver.

 
 
 
 
 
 
 
The Stock1
 
The Stock5
The Stock4
The Stock3
The Stock
The Stock6

Before:

The Stock8
The Stock7
 
 
 

The Stock Market Soup Shop

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Patagona wines
Alcoholic Beverages, Beer & Wine
Native Microbrewery
Alcoholic Beverages
Ricenoir Sake (Concept)
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates